Learn Video Production, Videography and Video Editing

Training workshop by Buddy Gancenia

Learn Video Production, Videography and Video Editing Training workshop by Buddy Gancenia

An introduction to professional video production and the practices in the Philippine broadcast media. The course highlights the 3 major stages of production – pre-production, production stage and post production. It also includes a hands-on training on conceptualization, planning, scriptwriting, videography and editing.


  • Module 1: Pre-production – Day 1
  • Module 2: Production (Shooting) – Day 2
  • Module 3: Post production (Editing) – Day 3
  • Presentation of video projects – Day 4
  • Whom it's for:

    • Anyone who wants to be a pro in video production
    • Students
    • Hobbyist
    • Video Bloggers
    • Lecturers
    • Entrepreneurs who want to use videos for online marketing


    To be able to produce 1 video project during the training.


    Guest broadcast professionals (TV directors, producers, writers, videographers and video editors) will be joining Buddy Gancenia during the trainings.

    Module 1: Pre-production

    What does a video producer do?

    Being in an age of digital and DSLR cams, low-cost editing software and tight budgets, many videographers think they can easily produce videos themselves and as a result, are not creating final products that are as impactful or professional as they need to be.

    Video producers must have a solid understanding of each phase of production – the pre-production, production and post production.

    A video producer is more than just a videographer.

    Participants will learn the ff:

    Why must Pre-Production occur before the first shooting day?

    • To create content that makes a need
    • Good content starts from the pre-production
    • To create content that motivate and instruct
    • To know when to bring content to life with actors, presenters and or cast
    • To be able to write the ideal video script

    What is the Pre-production process?

    • Production Planning
    • Script and Outline
    • Location hunting and ocular inspection
    • Deciding on your on-cam talent
    • Production design
    • Logistics
    • Equipment

    Module 2: Production

    Production/Shooting is the filming stage of your shoot that includes cinematography, audio and lights, as well as directing and effects.

    Participants will learn the ff:

    • Paying attention to production value
    • Practical tips for shooting, from the producers’, directors’ and videographers’ points of view
    • When to shoot the interviews first
    • Considering continuity
    • Applying the basics of photography
    • Considering the limitations of your equipment
    • What to do when you don’t have these equipment
    • What to avoid when shooting outdoors
    • What to avoid when shooting indoors
    • Lighting
    • Maximizing available light
    • Actual shooting event

    Module 3: Post Production

    Post production begins when your camera stops rolling and post production activities starts with graphics, media management, video editing and video conversions.

    Participants will learn the ff.

    • How to create good content during the editing
    • How to keep them awake
    • Why audiences don’t multifunction
    • Showing leadership by good example
    • Why sound bites create peer group influence
    • Why graphics tell it better

    Tips in making an edit interesting: (From the personal experiences/knowledge of Buddy Gancenia during his almost 2 decades video editing work)

    • About loll moments
    • Video cuts that animate
    • Over exposed, under exposed and back lighted clips
    • Proper continuity in your edit
    • Variation of shots in your edit
    • About repeated videos
    • How to use bad takes to make a better edit
    • Wrong cutting of audio
    • Long exposure of video clips
    • Unstable shots
    • Proper use of cuts, dissolves and fade effects
    • Using effects as transitions
    • Using effects over clips
    • Using fast motions and slow motions
    • Using graphics, art cards and down streams
    • Using music as scoring, transition or bridge and audio bed
    • How to avoid distorting messages in the process of trimming the videos/interviews
    • Why you need more visuals in your edit rather than talking heads
    • Audio luck over video
    • Story editing- re arranging or removing sequences to make a better edit
    • How to edit manageable running time