Market Segmentation and Positioning

What I like in conducting talks is learning more about my topic. Preparing my talk on Market Segmentation and Positioning for wedding video business for the Pinoy Video Maker mini-eyeball last March 23, 2010, made me open my handouts during my diploma course on Enterprise Competitiveness at DLS-CSB (SPaCE).

I’m not an expert in business and marketing, but my current business model works for me so I believe this could help other wedding videographers as well.  And based on feedbacks I got, somehow participants realized that everybody have their own market share in the wedding video industry. No need to worry about the big players for even they have weaknesses and there is always a certain market not viable for them, and this, on the other hand, serves as a market niche for the smaller players.

The feature on BusinessWorld Magazine issue for March 2010, about me and Reality Wedding Video is the same business model I talked about during my presentation.

Here’s my slide presentation.

Buddy Gancenia is a Corporate and Training video producer in the Philippines.

+632 505 7666
+63 917 851 4502
buddygancenia@yahoo.com
Bayo Condotel Suites, Scout Bayoran Cor. Scout Tuason, Quezon City