The Association of Training Institutions for Foreign Trade in Asia and the Pacific presented Buddy Gancenia as a best case of SME application of the Business Management System. Buddy’s case was presented by Ms Anji Resurreccion on November 13, 2007 at the Conrad Hotel in Cairo, Egypt during a Network Meeting for Bridging the Use-Divide (a geeky description of things to do with electronic commerce). The meeting was attended by well over a hundred policy makers, senior managers of trade support institutions, international trade development institutions, technical cooperation agencies, SME financing organizations, ETB regional hubs, national centres, trainers and consultants from Bangladesh, Bolivia, Burkina, Faso, Cameroon, Canada, China, Colombia, Cuba, Egypt, El Salvador, Ethiopia, France, Germany, United Kingdom, Honduras, Jamaica, Jordan, Kazakhstan, Kenya, Laos, Lebanon, Mexico, Moldova, Mongolia, Morocco, Netherlands, Nicaragua, Peru, Philippines, Romania, Russia, Rwanda, Senegal, Switzerland, Syria, Tanzania, Tunisia, Turkey, UAE, Uganda, United States, Uzbekistan, and Vietnam.
The presentation took the form of a video showcasing Buddy’s testimony and sample works. Those who viewed Buddy’s case and works on the web were amazed at the quality of his videos. In the words of Mr Gultekin, an executive from Geneva, His work makes me wish to get married again! And the guy meant marrying the same woman he has lived with for over twenty years. Other participants in the Cairo meeting asked if Buddy could be imported to cover weddings abroad. We say, why not?
A number of listeners in the audience were inspired by Buddy’s successful attempt to deliver wedding videos in two weeks, with the same superior quality he has been known to deliver. ATIFTAP and its network associates have been following Buddy’s business progress closely during the past two years. Buddy uses BMS concepts and tools in the management of his business. The system is supported by the UN International Trade Centre UNCTAD/WTO.
Buddy’s case will be featured again in the Global Business Conference to be held in Manila in February 2008. The conference will be attended by over a thousand faculty members and students of business schools in the Philippines and some countries in Asia and Africa. Buddy Gancenia’s case shows how excellence pays to stay competitive both locally and internationally.
Buddy Gancenia is a Corporate and Training video producer in the Philippines.